Get hair that is noticeably soft, smooth and shiny. Use a hair dryer with pro-strength ionic power. Ionic hairdryers use negative ion generating technology. This process involves the production of negative ions that continuously flow to cut drying time in half.

Ionic hairdryers allow moisture to penetrate the hair shaft while removing the frizz. The stream of negatively charged ions breaks apart water molecules to make them smaller and thus more easily absorbed by hair or dried via evaporation. As a result, hair cuticles stay hydrated and less brittle.